Archive for April, 2012

Translate Large Volumes with Fast Turnaround

240,000 words processed across 11 languages in a week
SpeakLike Strings + Automated Translation Workflow + Human Translation

Our recent customer, a product manufacturer based in Europe, had a problem. They needed to prepare their website for 11 new languages in a week.  And they wanted simple handling and human translation of a large quantity of website and software content.

After a few setup steps, the custom translation system is ready for repeated use:

SpeakLike Strings handles website and software content
After our client downloaded their website content into a CSV file and set up SpeakLike quality tools (read further), they uploaded the file with close to 22,000 words into their Speaklike account at www.speaklike.com and selected their 11 languages from a list. SpeakLike translators started logging in to SpeakLike to transform the content. SpeakLike Strings accepts CSV or PO files and, for full automation, Speaklike services can be integrated with content management systems.  

SpeakLike quality tools help get consistent results
To get the best results, we worked with the client to set up their SpeakLike quality tools.

Style Guide: The Style Guide provides translators with high level guidance regarding the project, the content (in this case, marketing content), and other information. Translators often switch between different projects and look at the Style Guide for a quick reference.  Comments can also be added to individual strings for detailed clarification.

Terminology Manager: The Terminology Manager was set up to “package” their HTML code so that it can flow with the  content and be ready load in their website in 11 different languages. This packaging provides translators with guidance regarding context as well as flexibility to adjust sentence structures in their home language. The Terminology Manager can also be used to protect brand names and product names from accidental translation.

PhraseBook: The Phrase Book or Glossary helps guide translators with specific context or domain information on industry specific terms. When a word or phrase appears in the source content, the translators sees it highlighted and can reference a definition or description and a suggested translation. This glossary helps us deliver consistent results with a group of translators (more than 80 contributed to this project) and over time when updates are submitted.

Translator team building provides the best match
When quality is important, we work with clients to assemble a team of translators with high quality ratings and have a history with similar content (in this case, product marketing content) and meet our quality ratings requirements. Ratings are updated as translators do more work with SpeakLike. Many of the companies we work with choose to have SpeakLike reviewers edit content, while others use SpeakLike’s integrated review tools with their own in-country reviewers.

SpeakLike automated workflow reduces handling to save time and money
Once the original content is loaded, SpeakLike’s automated process kicks in. Jobs are set up in all 11 languages and broken into manageable chunks.  HTML code is packaged, brand names are protected, glossary items are marked, and notifications go out to translators in the special group.

Human Translation is the only way for business communications
Our translators, who have been tested, trained, and rated, log in to their SpeakLike accounts and start working on the marketing content. They have the Style Guide, protected terms, and glossary entries to guide them and, if they need help, can communicate with the SpeakLike team for assistance. With our global community of 1000′s of translators, translation continues on a 24 hour cycle, 7 days per week, every day of the year.

Human monitoring backs up the automation to deliver on time
But knowing there is a deadline, the SpeakLike team monitors the project. Unlike traditional translation firms, we don’t have project managers (except to get new clients started). Instead, we try to stay out of the way and eliminate unnecessary handling that is time consuming and expensive. We do closely monitor our clients’ submissions and translators’ work. We see where a project stands and what’s being worked on right now. Our team keeps things moving. 

Downloaded strings ready to use helps you launch
In this example, the first few languages were completed within 48 hours. Each time a language is completed, our client receives a notification and then logs in to their account to download the CSV file, ready to load into their website.

Ready for updates — only new content gets translated
SpeakLike now becomes an extension of the client’s content management system, storing translated versions in many languages. Any time new content is added to the website or changes are made, the customer can upload the whole website to process only the new or revised content. We don’t re-translate what is already done. The previous translations are returned from SpeakLike’s translation memory, ready to go. When its time for more languages, just log in to www.speaklike.com and add a language to the project. All of the quality tools are ready to use for updates and new languages. 

Send us an email to set up your free SpeakLike enterprise account and access SpeakLike Strings and the quality management tools: sales@speaklike.com