Investing in business quality translation for your website is just the beginning of an international content marketing campaign. If you want to reach out to users in a foreign market, you need to look beyond your website.
Let's assume that you already practice content marketing. You have a content schedule and strategy in place and frequently post articles, blogs, and videos that engage your users. If we maintain the scope to just your domestic target market, you've completed the job and you will reap the rewards of your labors.